© 2018 Joseph Saroufim. All rights reserved.

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we wanted to position men's fashion brand, Bonobos, as a source of inspiration for modern men, highlighting a world of “role models, not male models.” our work came to life through print, digital, ooh, and podcasts, featuring men who make remarkable contributions to society. those featured include Leland Melvin, Ryan Duffy, Jason Flom, and Sean Brock.