KAJABI - GET OUT OF YOUR OWN WAY

 

We helped Kajabi, an industry-leading all-in-one knowledge commerce platform, launch their first-ever national ad campaign, 'Get Out Of Your Own Way,' to address the unparalleled and prevalent entrepreneurial challenges of imposter syndrome.

 

The 'Get Out Of Your Own Way' campaign attacks imposter syndrome through a collection of 17 unique video assets. Each video is grounded in light-hearted candor between the main character and their 'inner critic' while aiming to destigmatize the self-doubt and inadequacy faced by entrepreneurs when launching or growing their own business.

CLIENT
Kajabi

AGENCY
Observatory Agency

ROLE
Creative Director