worldwide, beer sales are traditionally down in October. we identified Halloween as an ownable occasion that could reverse this trend for Budweiser.
to reach a global audience, we created a music video that seeds the Budweiser Halloween rituals of drinking “Bloodweiser” and wearing the Budweiser horse mask during pub crawls.
we collaborated with Kehlani and Grammy Award-winner, Ryan Tedder, to create the music and our film became the official music video. the “Touch” campaign launched in 17 countries and helped raise beer sales an average of 28.5% in most markets during October. it also got lots of fun feedback on YouTube...
^ no. this is advertising
shantrice really understood our strategy --->