© 2018 Joseph Saroufim. All rights reserved.

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worldwide, beer sales are traditionally down in October. we identified Halloween as an ownable occasion that could reverse this trend for Budweiser.
 
to reach a global audience, we created a music video that seeds the Budweiser Halloween rituals of drinking “Bloodweiser” and wearing the Budweiser horse mask during pub crawls.
 
we collaborated with Kehlani and Grammy Award-winner, Ryan Tedder, to create the music and our film became the official music video. the “Touch” campaign launched in 17 countries and helped raise beer sales an average of 28.5% in most markets during October. it also got lots of fun feedback on YouTube...

^ no. this is advertising

shantrice really understood our strategy --->