NETFLIX x VRBO - YES DAY
From Ad Week:
In the new Netflix comedy Yes Day, a couple decides that the best way to discipline their kids is by letting them make the rules for 24 hours.
And while Jennifer Garner—who stars in the film alongside Édgar Ramírez—may not be granting your child permission to eat ice cream for breakfast or drive through the car wash with the windows down, online vacation rental marketplace Vrbo has recreated the spirit of Yes Day through new themed vacations.
The brand’s 10 kid-approved adventures, from a scenic treehouse to a castle with an arcade, are decked out with amenities like electric cars, bathtubs turned into ball pits and a seemingly endless supply of candy. The stays will go live on Vrbo starting March 19 at noon CT for just $20 per night. The campaign was created by the agency Observatory, which has a history of using pop culture to elevate brands.