BONOBOS - AMERICA'S FIT STORY

 

Bonobos is a mens clothing brand with an enormous amount of fit offerings, this product truth ultimately became its brand purpose with the tagline: However You Fit, Bonobos Fits You

We built on our work with previous campaign, Evolve The Definition, and continued to address toxic masculinity with America's Fit Story. For this campaign our team traveled the country and profiled 12 men with vastly different fit stories to show all men that there are many different ways to find your fit in life.

Our anthem film got over 18 million views on YouTube and our campaign was written up

in Fast Company


CLIENT
Bonobos


AGENCY
Observatory Agency

ROLE
Creative Director