"BONVOY!"

 

During the 91st Oscars, Marriott International launched a global marketing campaign introducing Marriott Bonvoy, the new loyalty platform taking the place of Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) during a dedicated 60-second commercial pod.

Celebrating the travel program with the tagline "Rewards Reimagined”, the campaign includes a whimsical-yet-grand television spot directed by Oscar-nominated filmmaker Jean-Pierre Jeunet (Amélie) and cinematography by two-time Oscar-winner Janusz Kaminski (Schindler’s List, Saving Private Ryan).

The campaign features short vignettes filmed at Marriott International properties, including The Ritz-Carlton, Kyoto, W Verbier, JW Marriott Nashville, The Westin Golf Resort & Spa Playa Conchal, Sheraton Grand Hotel Dubai, and the Courtyard by Marriott Sedona.

CLIENT
Marriott

AGENCY
Observatory Agency

ROLE
Creative Director & Voice Over Talent